Hruda is a Slovak company specializing in natural building, clay and lime plastering, traditional house renovation and breathable insulation systems. After developing the original brand strategy and visual identity, this project focused on creating a complete website that reflects how the business has evolved over the past few years. The goal was to present a broader range of services, showcase an expanding portfolio and create a website that feels approachable, professional and built to generate enquiries. The project included UX strategy, web design, copywriting, Webflow development and launch. The final website presents Hruda’s services, projects, educational content and quotation process within a clear, conversion-focused structure.
Although the original visual identity remained the foundation, the website follows a more refined direction. As the company matured, the communication needed to shift from presenting a single craftsman to presenting an experienced specialist capable of delivering larger residential projects across Slovakia, while still keeping the personal approach that makes Hruda different. The website structure was designed around how potential clients actually make decisions. Visitors can quickly understand the services, explore completed projects, learn about natural building methods, read educational articles and request a quotation through a detailed enquiry form tailored to different types of projects. Every page supports the same goal: building trust before asking for contact.
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The first wireframes and page structure were built in Relume, allowing more time to focus on refining the visual language in Figma. Compared to the original identity, the interface uses brighter earthy tones, generous spacing and simpler layouts that give the content more room to breathe while staying consistent with the brand’s craftsmanship and authenticity. The design combines carefully edited photography, subtle animations and clear typography to create a modern browsing experience without distracting from the work itself. I also developed the website copy with AI-assisted workflows and color graded all imagery to create a consistent visual atmosphere across the entire site. The result feels clean and contemporary while staying true to Hruda’s values and personality.
After the design system was completed, the website was fully developed in Webflow with responsive layouts, CMS integration, custom interactions and attention to performance, SEO and accessibility. The finished site includes service pages, project portfolio, blog, quotation system and informational content designed to support both organic search and conversions. Domov • Desktop.pdf Together, the strategy, design and development create a website that works as more than an online portfolio. It helps explain Hruda’s expertise, builds credibility and gives potential clients a straightforward path from discovering the business to getting in touch.
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