Buky is a small family business specializing in consumer electronics and electronic security systems. The project started with a request for a new logo, but after a few conversations it became obvious that the logo wasn’t really the problem. The whole brand just needed a fresh start.
Rather than jumping straight into design, we took the time to understand the business, its customers, and its ambitions. While Buky had built a stable local client base, the existing identity no longer reflected the quality of its services. The new direction focused on creating a more contemporary and approachable brand that would remain relevant for years to come.
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The identity keeps things simple. Clean typography, bold gradients and a color palette inspired by technology give the brand a more contemporary feel without trying too hard.
The visual identity was applied across storefront signage, stationery, packaging, and promotional materials, creating a consistent brand experience at every customer touchpoint. A series of custom 3D product visualizations further supports the identity and provides a strong foundation for future marketing and digital applications.
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